Most of the products he smashed were iPhones, but he also smashed at least one MacBook and multiple iMacs, according to iPhonote. The videos were tweeted by @quentin_IOS.
The man can be heard shouting about his consumer rights. Some reports say that he claims Apple refused to honor the EU requirement to provide warranty cover for two years after purchase.
A siren can be heard during the rampage, which is the sound that alerts employees to a tripped security alarm being triggered on products. There are no reports of anyone being hurt, and it appears that staff evacuated customers from the store.
The man is accosted by mall security staff, who detain him until police arrive. At one point, the man breaks free and makes a run for it, but is quickly apprehended.
The very loud sound of the steel ball smashing into the iDevices is quite painful to hear!